Trademark law: Distribution and trademark protection in international trade
especially in China
No other country is more frequently associated with the term "brand piracy" (counterfeit products) than the People's Republic of China. According to the European Union Intellectual Property Office (EUIPO), manufacturers in the EU recently suffered a loss of revenue of 60 billion euros annually due to imported counterfeits, and this figure is rising. Medium-sized companies in particular are therefore shying away from the lucrative Chinese market, as selling their own products increases the risk of counterfeiting. Nevertheless, the export quota is continuously increasing. In 2019 alone, goods worth 95.97 billion euros were exported from Germany.