ECJ: Safe Harbor Agreement invalid
In addition to the Safe Harbor Agreement, there are two options in particular without the consent of the data subject: The respective contract with the data subject inherently requires a data transfer to the USA (e.g. delivery address in the USA) or a separate contract is concluded with the service provider in the USA. This contract must contain standard contractual clauses approved by the EU Commission. There are other options, but these do not generally appear to be expedient for online store operators.
With regard to Google Analytics, the opinion is held that when using the anonymizeIp function, no personal data (but only a non-personal part of the IP address) is transferred to the USA and therefore there are no concerns. However, this can also be assessed differently, especially when it is considered that the content of the anonymizeIp function is loaded by Google Inc. beforehand, meaning that Google Inc. has full control over whether anonymization takes place or not.
The data protection authorities have already announced a rigid approach and inspections in October and have pointed out the relevant fines (up to EUR 300,000.00).